The Big Black Quiet

After it all ends, what is left?

So, my first novel is published. Self-published that is and on Kindle at that. After years of plotting, drafting and (re-)writing my epic young adult fantasy novel is out there...

...among thousands of others. Lost among the white noise. Unnoticed by all, but family and friends. I sold exactly one copy and got perhaps a few hundred Likes on my promotional Facebook page (for which I paid $65). Where is the release party? The interviews? The press releases and the bestseller nod? One month after my ego manifested itself online and my creativity up for sale, there is only a big, black quiet.

Let's put things into perspective. It's not death. Death is the end of a living being - surely not comparable to the mere release of one's creative endeavor? It's not that bad, and in fact I don't experience it as such, either. I'm having fun advertising my book. But it's not easy...

Any author/(self-)publisher will tell you it takes a lot of time and effort to advertise your work once its finished, getting the word out, making some noise and knocking on doors. Admittedly there are a lot of supportive websites that will gladly promote your ebook for free (as long as your book is for free) or have amateur reviewers read your book and post their opinions in blogs and articles. Then there's Twitter and Facebook. Tweet about your book. Build connections with first adopters, who actively are looking for new authors and new stories. Reward new readers with free give-aways, quizzes and Likes on their pages. There is quite frankly a ton of venues to sell your story.

When you don't have a fan base, you need to make connections.

Connection

 by MistoAcrilico

And so that's what I've been doing. On Facebook and Twitter I've been showing off present artwork in the book as well as sneak previews of artwork yet to come. I've run a single Facebook Ad campaign to test the waters and it's quite frankly a lot of fun to do it at first. 

But I'm not committed to accessing all channels of advertisement just yet. After all, the trailer version of the book - now available at Amazon :) - still has its fair share of grammar errors and temporary artwork. I'm drawing the official artwork as we speak and one of my three editors is already finished with checking the manuscript. So when I'm confident that the edition I release is proofed and complete, I will throw myself fully at the advertisement machine and give it its best shot. 

And to keep me really happy in the meantime? Start writing the sequel. That after all is the best way of getting picked up by a publisher/agent: proof that your not just a one-book wonder.